To identify the elements that shape new product adoption, 8296 members of a well-regarded smartphone brand's online community were tracked over time.
Applying the hazard model methodology showed that engagement within brand communities contributes to a quicker adoption of novel products. A positive and substantial impact of members' outbound connections on new product adoption was detected, but inbound connections only demonstrated an impact on users with a track record of previous purchasing.
Through examining the dissemination of new products within brand communities, this research adds depth and nuance to existing knowledge. In the realm of brand community management and product marketing, the study presents significant theoretical and practical contributions to the literature.
This research significantly contributes to the literature by demonstrating the mechanisms by which new products are disseminated throughout brand communities. This study offers a significant theoretical and practical contribution to the existing literature on brand community management and product marketing.

Contactless financial services are an innovative approach to banking, incorporating digital technology for enhanced functionality. Utilizing trust, perceived risk, and perceived advantage as theoretical foundations, this study adjusted the UTAUT model and built a conceptual model to investigate the factors affecting the behavior of contactless financial service use. The purpose of this paper is to elucidate the factors shaping user intention toward contactless financial services, leading to increased usage and facilitating further development of the sector.
The model's validation process employed data gathered from questionnaires. The research model was validated by means of the structural equation modeling (SEM) method. Our analysis of the generated hypotheses was facilitated by the use of AMOS version 230. First, the measurement model of the instrument was critically analyzed in this study to determine its reliability and validity. Then, the structural model was examined to test our research hypotheses.
The investigation reveals that trust and the perception of risk are significant determinants for the behavioral intent associated with contactless financial services; users perceive the superiority of contactless financial services over traditional offline channels, and this perception increases the intention to use contactless financial services; social influence also positively impacts behavioral intention.
This research paper examines the theoretical basis for contactless financial service use, alongside actionable strategies for legislative bodies and app developers to implement. By tailoring services to individual needs and enhancing the digital environment's policies and regulations, contactless financial services can be fostered.
This paper investigates the theoretical drivers behind the use of contactless financial services, and furthermore, offers practical implications for governmental regulatory bodies and mobile application developers. The provision of personalized services, in conjunction with improving the digital environment's regulations, promotes the development of contactless financial solutions.

Research indicates a negative correlation between exposure to media images of bodies conforming to hegemonic beauty ideals and an individual's satisfaction with their own body. Our current study investigates the fundamental mechanisms and the effects resulting from different exposure materials. An online experiment involving 226 participants (823% female, 177% male) exposed them to three minutes of Instagram images featuring men and women. The experimental group viewed images aligned with hegemonic beauty standards, while the control group saw images emphasizing body diversity. A repeated measures Mixed ANOVA study uncovered substantial intergroup variation, including an increase in body dissatisfaction among participants in the experimental group and a decrease in the control group after the exposure. The experimental images were found to have a statistically significant and harmful influence on the mood states of women, and a correspondingly similar descriptive effect was observed in men. The investigation established a moderating effect of the predisposition for upward social comparison and the incorporation of gender-specific beauty ideals in the connection between content exposure and alterations in body dissatisfaction. this website A mediating model was also created to investigate the relationship between exposure content and subsequent body dissatisfaction, using comparison processes relating to sexual attractiveness and personal evaluations of sexual attractiveness as mediators. Although the model's components demonstrated meaningful connections, no significant mediation was observed from the model. An exploration of the link between how one views their own sexual attractiveness, resultant social comparisons, and Instagram activity in relation to the development of body dissatisfaction was undertaken. Addressing social media's beauty ideals with critical engagement is revealed by the results as crucial for psychoeducational purposes. Importantly, the study proposes that a focus on body diversity can contribute to a boost in body positivity, a significant gain accessible to Instagram users in their individual experiences.

Corporate digital entrepreneurship (CDE), a novel approach for established firms, is essential to realizing digital transformation within the digital age, successfully overcoming organizational sclerosis and bureaucracy by leveraging entrepreneurial endeavors. Previous explorations into the variables influencing CDE have demonstrated positive outcomes, offering practical strategies for enhancing CDE. Still, the majority of these have omitted the variables that negatively influence CDE and how one might counteract those negative influences. By examining the causal relationship between organizational inertia (OI) and CDE, this study explores the moderating influence of internal factors, including digital capability (DC) and entrepreneurial culture (EC), and external factors, encompassing institutional support (IS) and strategic alliance (SA), to address the research gap. Multiple linear regression (symmetric) and fuzzy-set qualitative comparative analysis (asymmetric), applied to survey data from 349 Chinese firms, indicate a statistically significant negative relationship between OI and CDE. Likewise, DC, EC, and SA function as negative moderators in the link between OI and CDE, lessening the hindering influence of OI on the implementation of CDE by incumbent firms. Beyond this, categorizing OI into three dimensions demonstrates the differing moderating characteristics of DC, EC, and SA. this website This research adds substantial value to the existing literature on corporate entrepreneurship, offering practical guidance for incumbent firms pursuing successful corporate development initiatives by revealing methods for overcoming entrenched organizational inertia.

Organizational culture is a vital strategic asset, supporting both business transformation and the optimization of digital technologies' implementation. Still, this same factor can also generate a sense of stasis, inhibiting advancement. In Chilean large organizations, what elements encourage or discourage the embrace of digital culture forms the core research query. Based on the Delphi method and the perceptions of executives, factors that support a digital culture will be ranked. With strategic selection criteria, the expert panel was chosen based on demonstrated practical knowledge, up-to-date expertise in the field, and prominent decision-making roles within large Chilean companies. this website A range of statistical measures, including media, maximum, minimum, and average, are used alongside interquartile range and Kendall's W concordance coefficient to identify a consensus. The results highlight a strong consensus on the necessity of digital strategy and leadership to promote a digital culture within sizable Chilean companies. Large Chilean firms, however, must be aware of the conservative trinity of elements within Chilean work culture: the prevailing belief that change must be dictated by senior management, a hierarchical structure impeding collaborative efforts, and a reluctance to embrace revolutionary shifts. The success of a digital transformation strategy is predicted to be hampered by these factors and cultural traits.

In intercultural communication (IC) research, student perspectives and lived experiences with English as a lingua franca (ELF) are fundamental, shaping English teaching policies and practices in diverse settings. In-depth theoretical research on ELF necessitates a fundamental change in English language pedagogy. This necessitates a move away from overly simplistic correlations between language and Anglophone cultures and the embracing of the validity of the home cultures of non-native English speakers. In spite of this, few empirical researches have been conducted on the way ELF speakers understand their domestic culture during ELF communication. In comparatively fewer studies, the impact of ELF speakers' cultural perceptions on their intercultural communication methods has been explored. Examining Chinese international students' comprehension of Chinese culture within a UK liberal arts environment, this research project aims to understand how they utilize English as a Lingua Franca in authentic interactions. Students' IC was examined in-depth with a focus on the apparent impact of Chinese cultural influences. This investigation employs a mixed-methods methodology, including a student questionnaire (N=200) and subsequent semi-structured interviews to gain in-depth insights from a smaller group (N=10). Based on a thematic analysis and descriptive statistics of the collected data, the results showed that most participants lacked a thorough knowledge of their home culture, but considered it highly relevant in interactions using English as a lingua franca. Prior studies on English speakers' awareness of home culture in international settings are the foundation for this study, which highlights the need to integrate English learners' home cultures into English Language Teaching (ELT) practices.